Digital Marketing
The Magic of Bringing Your Business Online
Imagine a shopkeeper. To attract people to their shop and sell products, they do many things – put up signboards, distribute flyers, or spread the word through recommendations.
When we do these very same things using digital mediums like the internet, mobile phones, and computers, that’s what we call Digital Marketing. Simply put:
“Digital Marketing is a set of activities aimed at connecting your products or services with the right people, at the right time, through the right digital channels.”
Included in digital marketing
Online Advertisements
The ads you see on Facebook or YouTube.
Google Search Results
When you search for something on Google, your website appearing among the top results (either through SEO or paid ads).
Social Media
Introducing products through platforms like Facebook, Instagram, and WhatsApp.
Email Communication
Receiving emails about a product you're interested in or new offers.
Mobile Applications
Notifications and ads you see through apps on your phone.