What is Search Engine Optimization ?
SEO stands for Search Engine Optimization.
It is a core part of Digital Marketing.
In simple terms, SEO is the process of making your website appear higher (ideally first) in search engines like Google when people look for things related to your business.
Without SEO: Your shop is hidden down an alley. No one can easily find it.
With SEO: You are the best sign-maker and window dresser. You put up clear signs, use the best keywords on your products, and ensure your shop is on the main street where Google (the traffic director) notices it immediately
In Short:
SEO means you are optimizing your site to be Google's favorite so that valuable, interested people find you for free.